The First Mobile Gift Card Solution for Small to Mid-Sized Businesses

Gyft’s Business Gift Card Solution Will First Be Available in the Clover App Market

SAN FRANCISCO, CA – April 7, 2014 – Gyft Inc., the leading digital platform that enables consumers to buy, send, manage, and redeem gift cards via mobile devices, today announced its new mobile gift card solution for small to mid-sized businesses, named Gyft Cloud. Gyft is launching this new feature with Clover, a First Data company that offers an innovative all-in-one POS payment and business solution for small to mid-sized businesses.

Gyft Cloud provides a simple and cost-effective way for small to mid-size businesses to sell their own gift cards through their cloud-based point-of-sale system. Businesses can instantly sell digital gift cards, which are securely stored on their customers’ mobile devices and can easily be redeemed through the business’s POS system.

Businesses can also use Gyft Cloud to issue store credit rather than cash refunds to increase repeat customer visits. Gyft Cloud also helps increase customer loyalty through its ability to allow customers to easily add funds to a gift card once it has been depleted – similar to popular mobile payments programs that large retailers offer.

“Offering plastic gift cards can be cost prohibitive and an operational nightmare for small to mid-
sized business owners – so much so that an estimated 90% of them do not offer gift cards. So even though many owners want to sell gift cards, they just don’t have the budget or capabilities to enable them,” said Vinny Lingham, co-founder and CEO of Gyft. “With Gyft Cloud, SMBs can now easily implement and immediately start selling digital gift cards to increase their business and customer loyalty.”

Gyft Cloud will launch in the Clover App Market in May. Businesses will be able to download the app on Clover Station through the App Market and immediately start selling gift cards.

“Clover is proud to offer Gyft Cloud in the Clover App Market. We built Clover because we, as developers, we were frustrated with how closed point-of-sale systems were, so we’re thrilled with Gyft’s deep integration with the Clover APIs and the opportunity it offers to our rapidly growing merchant base. We think merchants will love it.” said Leonard Speiser, co-founder of Clover.

People can get a first look of Gyft Cloud on Clover at the First Data booth (#716) at Transact 14 in Las Vegas, NV from April 8, 2014 to April 10, 2014.

About Gyft
Gyft was founded in January 2012 by Vinny Lingham, CJ MacDonald, and Mark Levitt with a goal to disrupt the existing $100 billion gift-card market. Gyft provides a gift card platform for consumers and retailers that lets customers upload, buy, send, and redeem gift cards conveniently from their mobile device. Gyft is seamlessly integrated with Facebook so users can send gift cards to their friends around special events. Gyft is a private company funded by Google Ventures, Karlin Ventures and Ashton Kutcher’s A-grade investments, with offices in San Francisco. For more information, visit www.gyft.com.

About Clover
Clover Network, Inc., a First Data company, is transforming businesses with Clover Station, a cloud-
based point-of-sale device, and the Clover App Market, which enables developers to distribute their products to merchants using Clover. For more information, visit www.clover.com.

GYFT CONTACT
Vinny Lingham
CEO
Cloud@gyft.com

For more information, visit: gyft.com/cloud

CLOVER MEDIA CONTACT
Mark Schulze
Vice President
mark@clover.com
415-215-9332

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